In a follow up to the previous story about how Gulf Shores area vacation destinations are open for business, the Mobile Register elaborates on the $1 million promotion jointly funded by the Southeast Tourism Society and the United States Department of Commerce.
The belief is that last year's storms have led to a widespread belief that Alabama's Gulf Coast - Gulf Shores and Orange Beach primarily - were damaged and remain out of commission.
Gulf Shores area vacationers are delighted to learn the value of their vacation dollar. They are finding the Alabama Gulf Coast running at full speed, but at less capacity than normal.
The promotion's goal will be to tell the world that the Gulf Shores area is a terrific vacation opportunity this year.
Open and telling the world
... [National news] reports led many people across the country to wrongly believe that condos and other facilities in Orange Beach and Gulf Shores - the leading beach-vacation spots in Alabama - were destroyed.
In fact, they weren't even seriously damaged.